Prof Itai Einav is the Chief Executive Officer of DICE Computing, a startup in the bulk handling space based in Sydney, Australia. After completing his PhD at the Technion, Israel, in 2002, Itai Einav moved to the University of Western Australia. In 2005, he joined the University of Sydney as a Senior Lecturer and was promoted to Full Professor in 2012. While in Sydney, he has served as the Director of the Sydney Centre in Geomechanics and Mining Materials (SciGEM). His research is guided by a passion for bridging physics and engineering. This interdisciplinary focus has enabled him to make significant contributions across both domains while developing a versatile toolkit of theoretical, computational, and experimental methods. Building on this foundation, Itai has advanced research in areas such as geomechanics, granular physics, geophysics, solid and fluid mechanics, and minerals processing, as well as in interdisciplinary collaborations at the interface with the arts.